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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” It’s the most common refrain I hear from investors and even entrepreneurs these days. He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). “There’s something going on in LA.”

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Cost per click (CPC). Campaign setup and ad copy writing. Tracking and performance reporting. Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Tags: entrepreneurs startups. Marty Zwilling.

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Interview with Tim Cadogan, OpenX

socalTECH

The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. That's part of the reason I made the shift, because I could see the writing on the wall in search, while I saw display was ripe with opportunities.

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