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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Advertising

Advertising Invest RSS CPC

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Unattributed – There is no such thing as organic customers. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. Remnant radio has become extremely sophisticated in the past several years.

Customer

Customer Custom Advertising SEM

Advertising Wants to be Measurable – An Investment Thesis

Pour And Stir II – Managing Your Cost Per Customer

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