CPC Help Organization SEM 
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea.
InfoChachkie
DECEMBER 2, 2009
Unattributed – There is no such thing as organic customers. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. However, Search Engine Management (SEM) is not a “set and forget” exercise. Tactics which can increase your customers’ lifetime value are discussed in Pour and Stir – Part III.
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