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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. So if a person types in “baby stroller&# there is a high probability that he or she is in the market.

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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

As a young African entrepreneur with little funding, you may want to meet new people on social networks that may help in the growth and development of your new internet start-up. We also raised fund for CPC advertising, which doubled sign-ups. Dating: This service helps our users extend LAGbook into a dating community.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Unattributed – There is no such thing as organic customers. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.

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