Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But higher value product sales often require a phone call. Thus, we click!

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI).

Paid Search 90

Paid Search PPC Organization SEO 90