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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282
Mobile Invest Company Companies 282
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Affiliates invest the up-front marketing expenses required to attract customers. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. I was dead wrong.

Customer 164
Customer Custom Advertising SEM 164
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