socalTECH

MARCH 21, 2013

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. That's a huge amount of mobile traffic.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

MARCH 8, 2013

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions.

Advertising 138

Advertising CPC Tool Idealab 138

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He knows the ad management and ad network businesses. The world is going mobile. I’ll explain in detail below. This means that changes are afoot.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JUNE 28, 2013

It''s focused on mobile optimization and LTV tracking, and also has a pretty big focus on algorithms that try to protect advertisers from excess attribution. We were limited to using products on the market, and we found that all of them were really designed for advertising networks and marketplaces using a traditional, affiliate model.

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

DECEMBER 15, 2010

They can sell those ads on a CPM, CPC, or CPA basis. What's also important, is that people are using the product. Our products include open source, as well as software-as-a-service, hosted products. At that point, we only had a single, open source product, and were pre-revenue. That helps us in many cases.

OpenX 242

OpenX Advertising Yahoo Pasadena 242