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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). The world is going mobile. I’ll explain in detail below. Enter Burstly.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

billion in venture capital to LA’s technology startups and 2014 will shatter that figure. Over the past 4 years LA’s tech fundings have growing at a 30% compounded annual growth rate (CAGR) which is > 4 times the US average VC CAGR (7%). In the last full year where we have data LA attracted $1.5