Both Sides of the Table

MARCH 30, 2010

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. He knows the ad management and ad network businesses. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). I’ll explain in detail below. I like that. How can they claim this?

Mobile 282

Mobile Invest Company Companies 282

socalTECH

DECEMBER 15, 2010

They can sell those ads on a CPM, CPC, or CPA basis. What's also important, is that people are using the product. Our products include open source, as well as software-as-a-service, hosted products. At that point, we only had a single, open source product, and were pre-revenue. That helps us in many cases.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Affiliate Network – Affiliates are third-parties which are only compensated when they perform a particular action on your behalf. Co-Registration (CoReg) – CoReg opportunities arise once a user has registered for a third-party product.

Customer 164

Customer Custom Advertising SEM 164