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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

MARCH 30, 2010

Naturally I’m excited about this investment or I wouldn’t have done it. So when I started talking with Evan Rifkin almost a year ago about the company he was planning to build, I was intrigued. He knows the ad management and ad network businesses. So what about the ad management business excites me?

Mobile 282
Mobile Invest Company Companies 282
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Affiliate Network – Affiliates are third-parties which are only compensated when they perform a particular action on your behalf. As such, a number of marketplaces have arisen to address this issue, such as Commission Junction , Google Affiliate Network and LinkShare. Such fees must be factored into your cost per customer calculation.

Customer 164
Customer Custom Advertising SEM 164
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