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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

He knows the ad management and ad network businesses. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). The way we use “computers&# is dramatically shifting.

Mobile 282
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Interview with Tim Cadogan, OpenX

socalTECH

We help web publishers make more money out of advertising. One, is we give them software--known as an ad server--which helps them manage different ad streams they have. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. We do that in basically two ways.

OpenX 242
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. With all of those companies gobbled up the market is now focused on the next generation startups like TasteMade, MiTu Network, StyleHaul and so forth.

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Interview with Robert Flynn, Aggregage

socalTECH

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. Robert Flynn: Yes.

Startup 162