socalTECH

FEBRUARY 16, 2010

Noah Auerhahn: ExtraBux helps consumers get the lowest prices online, by integrating online discounts into a comparison shopping engine. People in the blogosphere were writing that this product was what they were looking for, and was another point of affirmation. Noah, thanks for the interview. How did the company start?

USC 207

USC CPC Sites Startup 207

Both Sides of the Table

OCTOBER 8, 2014

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Many of the early winners sold for north of a half a billion dollars. Stuff you may not know about LA?

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

InfoChachkie

DECEMBER 2, 2009

If you have the proper mechanisms to accurately calculate your Cost Per Customer / Lifetime Value Equation, you will happily purchase as many customers from affiliates as your cash flow constraints will allow, as long as the average acquisition price is less than the customers’ average lifetime value.

Customer 164

Customer Custom Advertising SEM 164