Remove CPC Remove Research Remove SEM
article thumbnail

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Cost per click (CPC). Keyword research and budget forecasting.

SEM 90
article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Cost per click (CPC). Keyword research and budget forecasting. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company.