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Background This post partly really came about as a result of a great conversation yesterday with David Croslin a former CTO at HP who recently conducted an interesting experiment. This is actually fairly common and I think it’s a bit challenging in that the technology roles (from technology advisor to CTO) in a startup vary widely.
From a marketing marketing perspective, that allows filmmakers to quickly and easily promote their films through socialmedia and build a fan base, and incentivize fans to support their films by offering access to exclusive content, livestream video chats, and production updates, as an example. That's really the core focus for us.
We then help push those videos through socialmedia channels, and help them go viral. That''s relevant, because of our third piece, where we have been hired by traditional media companies, to basically provide them a turnkey, outsources content acquisition team. We can bring in a clip, cleared in about eight hours.
aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. Was it a Startup Founder Developer Gap ? How to Take Down Facebook -- Hint: It Ain't Twitter. It may be that all the doomsayers are right.
August was a slow month in terms of traffic and I was away for a lot of the month, but there were some really great posts at the intersection of startups, technology, product and being a Startup CTO. Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing.
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