CTO Marketing Report Software Review 
TechEmpower
AUGUST 21, 2023
Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. What does a business leader do in this situation?
TechEmpower
MARCH 4, 2024
AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.
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TechEmpower
JULY 24, 2023
Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. How will you be taking this to market? Often this ties to marketing support. What about reporting and moderation? Free trials?
SoCal CTO
JANUARY 26, 2010
I’ve been having discussions with several people recently about the role of the CTO (Chief Technology Officer) in very early stage companies. In December 2007, I described how I commonly take on an Acting CTO Role in a Start-up. That’s why Roger Smith puts the focus of the CTO on programming for the earliest stage.
socalTECH
JUNE 8, 2009
Eric Sikola is CEO of ExpenseBay (www.expensebay.com), a Los Angeles-based, online, software-as-a-service startup which has created an online application which uses Web 2.0 technology to make submitting expense reports extremely easy. finance software such as Wesabe and Mint, and applied it to the corporate expense area.
socalTECH
APRIL 29, 2014
We spoke with Mike Outmesguine , CEO and Alan DeRossett , CTO of the company, and how their roots in do-it-yourself, "Maker" projects is key to their entry into the prize competition. We thought we could deliver that 3D image as a software-as-a-service. Unfortunately, UCLA''s money dried up due to legal issues.
socalTECH
MAY 21, 2013
The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us.
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