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It’s OK because in an era where you can much more rapidly prototype and build products it is far more beneficial to launch your first version, get initial customer traction and then talk to your customer base to understand how well it meets their needs.
Both programmers, the two reconnected after doing stints as customdevelopers during and after college, and then when they were developing tools for their families’ businesses as residential contractors in the Los Angeles suburb of Glendale.
He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customerdevelopment tool ever. They would give companies $250,000 to launch their products.
He went on to explain a bit about the customerdevelopment model from Blanks: State business model assumptions. Vision-Driven (You’re definitely going to need a strong vision when those sleepless nights, crying kids, and angry spouse enter the picture). Iterate until validated (through sales or tangible exchange).
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