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The Customer May Not Always Be Right, But You Had Better Listen Just The Same

Tech Zulu Event

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. What IMVU thought was game changing technology was not why customers used the software.

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Startup Weekend LA | Recap February 2012

Tech Zulu Event

Following a quick ice-breaker game of “Half-baked” where anyone in the room throws out a word to then generate an entertaining pitch, the real pitches began. Those with their ideas selected were out on the prowl, looking to recruit the top designer or developer in the room. By 6:30 the house was packed and SWLA was underway.

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