Both Sides of the Table
JUNE 13, 2013
Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. This article originally appeared on Inc.com.
SoCal CTO
OCTOBER 6, 2011
In both cases, the answer was that the founder would go to find other ideas, turn those into paper descriptions and validate it with customers. Customer Validation 101. The Fallacy of Customer Development Hubris Versus Humility: The $15 billion Difference Less is More, More or Less Yes, but who said they’d actually BUY the damn thing?
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SoCal CTO
JULY 13, 2011
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Both Sides of the Table
NOVEMBER 1, 2009
We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. Our sales guys were on the front line and heard what they needed to win deals. Back then it seemed foreign.
Startup Professionals Musings
APRIL 28, 2014
Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Risk Officer.
Both Sides of the Table
FEBRUARY 7, 2010
I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. The exact same team had worked on 2 previous customer service startups (and 1 non-CS product). It will be controversial – I know.
Startup Professionals Musings
FEBRUARY 22, 2013
Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Risk Officer.
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