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Steve Blank Discusses The Origin And Future Of The Lean Startup Movement

InfoChachkie

APRIL 16, 2012

The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically. Eric (Ries) was a student in one of the very earliest customer development classes at Berkley.

Startup 229
Startup Class Press Custom Development 229
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Why The ‘Fail Fast’ Mantra Needs to Fail

Both Sides of the Table

MARCH 11, 2010

And how do you think the next person who’s thinking about writing you a check going to feel about that sort of cavalier attitude with their money? We’re going to put our product out there and fail fast!&# [note: business plan to me does not equal long Microsoft Word document. How does your brother-in-law feel about that?

Startup 308
Startup Entrepreneur Customer Custom 308
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