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I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then).
We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. Our sales guys were on the front line and heard what they needed to win deals. Tim started to change our processes.
Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Diversity Officer.
Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Diversity Officer.
Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Diversity Officer.
So, definition: when I talk about a business plan I’m not talking about a 40-page Word document outlining your market approach. That died with waterfall software development. Do you really want to spent $100k building a product to discover through CustomerDevelopment that the market is too small?
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