Startup Professionals Musings
FEBRUARY 17, 2021
It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services.
socalTECH
OCTOBER 6, 2017
We're the official mobile app for whatever our customer is. For example, we're the official mobile app of UCLA, even though behind the scenes is actually Hopscotch. Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies. What do your apps do?
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Both Sides of the Table
FEBRUARY 7, 2010
He wanted to launch his next venture in financial services because it was a bigger industry. But I pointed out that he would be up against competitors that had spend years building relationships with the big financial services companies (as well as channel partners) and he was going to have to start from scratch. Another example.
Startup Professionals Musings
JULY 27, 2014
It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services.
Startup Professionals Musings
APRIL 28, 2014
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
Startup Professionals Musings
FEBRUARY 22, 2013
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
Tech Zulu Event
NOVEMBER 6, 2012
These two ads showed how disconnected from their customers these once industry leaders have become. Sadly this is just a single example of what is happening to thousand of companies that are not listening to their respective customers. We are living in an age where we are surrounded with fantastic new products and services.
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