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I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole CustomerDevelopment processes / Lean Startup movements also popularized by people like Eric Ries. I was impressed with their desire to truly understand the customer. Back then it seemed foreign.
Examples: There is a company called GreenLink Networks based in San Diego and Philadelphia. Another example. When I first met the team in San Diego they had only been working on their software for 5 months. The exact same team had worked on 2 previous customer service startups (and 1 non-CS product).
It's the same as when I've created financial models and then have it reviewed by a hard-core CFO, sophisticated investor or similar kind of expert. And in the case of defining mobile/web/software, there is even more variability in terms of form and format. Developers don't need everything to be fully documented.
The United States is now a debtor nation to China and that the bill is about to come due. Equity-Only CTO and Equity-Only Developers - SoCal CTO , November 1, 2010 I had a recent email dialog with the founder of a company looking for a CTO for their startup. These are probably the two sites where I've posted the most reviews.
5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. Between this blog and reviewing applications to Capital Factory I see hundreds of pitches a year. Customer Validation needs to have the CEO actively involved.
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