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InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer.
InfoChachkie
OCTOBER 13, 2009
Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. Through Rain, Sleet, Or Snow.
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