socalTECH

DECEMBER 28, 2020

In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. As well as major innovations like our AI-driven customer sentiment analysis, to help our clients listen and adapt to quickly changing consumer behaviors and expectations. Contact our editors for details.

Technical Review 140

Technical Review Software Review Organic Search Startup 140

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But higher value product sales often require a phone call.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion.

Venture Capital 274

Venture Capital Blogging Startup Slides 274