socalTECH
DECEMBER 28, 2020
In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. As well as major innovations like our AI-driven customer sentiment analysis, to help our clients listen and adapt to quickly changing consumer behaviors and expectations. Contact our editors for details.
Startup Professionals Musings
JUNE 4, 2021
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.
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Both Sides of the Table
OCTOBER 19, 2009
After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But higher value product sales often require a phone call.
Startup Professionals Musings
MARCH 23, 2013
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Cost per action (CPA).
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