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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

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Interview with John Tomich, Onestop Internet

socalTECH

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. John Tomich: We've been around for five years.