InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

FEBRUARY 7, 2013

And I had been telling my partners for a couple of years that I thought Ethan was one of the more talented entrepreneurs I had come across in San Francisco. We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping. We like to be able to see the concept.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category. I’ll save it for a future post.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. Many startup businesses – tech or otherwise – fail. How much ad revenue does TripAdvisor make? And how much do others providers make?

Startup 150

Startup Marketing Study SEO 150

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. Bill Fried: I'm a serial entrepreneur. We're really in the memories business.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MARCH 11, 2011

He invented the category of sponsored search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever.

Competition 350

Competition Idealab Product CitySearch 350