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Customer Engagement Is Key To Branding Yourself

Startup Professionals Musings

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Make it an enjoyable experience.

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10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

In fact, I would broaden the definition of partner from co-founder to “business partner.” If one of your core values is exceeding your customer expectations for quality and service, and your potential partner ascribes to the low cost, high profit mantra, a successful partnership is highly unlikely over the long-term.

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10 Ways Your Startup Co-Founder Is Like A Good Spouse

Startup Professionals Musings

In fact, I would broaden the definition of partner from co-founder to “business partner.” If one of your core values is exceeding your customer expectations for quality and service, and your potential partner ascribes to the low cost, high profit mantra, a successful partnership is highly unlikely over the long-term.

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Entrepreneurs Need to Sell Themselves as the Brand

Startup Professionals Musings

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Make it an enjoyable experience.

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10 Key Traits Of An Ideal Entrepreneur Partner

Startup Professionals Musings

In this context, I’m broadening the definition of partner from co-founder to “business partner.” If one of your core values is exceeding your customer expectations for quality and service, and your potential partner ascribes to the low cost, high profit mantra, a successful partnership is highly unlikely over the long-term.

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Startups are Media Companies Building a New Brand

Startup Professionals Musings

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Make it an enjoyable experience.

Media 91
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10 Partner Qualities to Test Before Sharing Equity

Startup Professionals Musings

In this context, I’m broadening the definition of partner from co-founder to “business partner.” If one of your core values is exceeding your customer expectations for quality and service, and your potential partner ascribes to the low cost, high profit mantra, a successful partnership is highly unlikely over the long-term.