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Almost everyone of a technical bent in the technology industry is familiar with that old routine: your parents, your friends, and your neighbors inevitably calls you for free technicalsupport. However, almost no one really wants to be that technicalsupport person. Why in home technicalsupport?
In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Anyone, including well-healed, large companies, could offer state-of-the-art technicalsupport for free.
Once you get to 300-500 customers, it blows up, because it was never intended to scale. Our future is looking very bright--in the last two months, we've signed up more customers than we ever had before. We're much more interested in providing technology to people already with a customer base, than generating our own customer base.
If you’re planning to launch the latest version of a device, for example, make sure you’ve adequately allocated resources to keep up with the demand. The goal here is to show your customer your brand’s value, while offering an extra incentive for them to purchase over the holidays. 2 Develop holiday sales. 3 Take advantage of email.
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