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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. If you don’t know WHY you’re adding features don’t do it just because you have a development team.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). Lesson: You dn’t want your customers to feel locked into using your software. It helps with sales cycles because customers know that they can switch away if they so choose. A product manager is responsible for: Talking to customers.