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Dollar Shave Club's Secret Weapon: Snazzy Launch Video

socalTECH

If nothing else, the video seems to suggest that Dollar Shave Club has, if nothing else, an eye for viral Internet marketing. Dollar Shave Club is offering up an online, subscription service which delivers high quality razors to customers on a monthly basis. READ MORE>>.

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Interview with Michael Dubin, Dollar Shave Club

socalTECH

Earlier this month, Los Angeles startup Dollar Shave Club (www.dollarshaveclub.com) made a huge splash with its launch of a subscription, monthly delivery service for razor blades. Michael Dubin: My background is digital marketing, and a little bit of editorial. That's the one we'll mass product.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. They aren’t the only ones. They aren’t the only ones. Postie has raised $3.5

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Retina Launches AI, Machine Learning Tool For E-commerce Companies

socalTECH

Los Angeles-based Retina , a startup which develops machine learning and artificial intelligence software for predicting customer lifetime value (CLV) of a company's customer, said it has launched a new tool that it is offering up to small to middle-market e-commerce businesses. READ MORE>>.

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Interview with Michael Greenberg, Retina

socalTECH

In an age of ever increasing marketing spend to attract customers, how do you make sure you aren't spending more acquiring a company than they are worth? Los Angeles-based Retina is using machine learning and artificial intelligence to figure out customer lifetime value (CLV) for such businesses as Dollar Shave Club.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. 01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door.

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5 Tips For Attracting Female Customers

Tech.Co

If you as a founder don’t think that appealing to women should be a part of your marketing strategy, you are wrong, and will lose. “Focusing on emotion is key when communicating with female customers. Women tend to form lasting connections with products and services that created a positive feel for them.

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