Customer Education Invest Organic Search 
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. It should lead to higher conversion rates and happier customers.
Both Sides of the Table
OCTOBER 19, 2009
It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site.
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