Berkonomics

DECEMBER 31, 2020

I was chairman of a company that, for twelve years never took a dollar of outside investment. A company like this grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. First, an example of grant-based financing . How refreshing!

Equity 156

Equity Writing Education Research 156

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 174

Case Study Startup Customer Custom 174

TechCrunch LA

MAY 23, 2019

The Los Angeles ecosystem is $76 million stronger today as Fika Ventures , a seed-stage venture capital firm, announces its sophomore investment fund. Fika invests roughly half of its capital exclusively in startups headquartered in LA, with a particular fondness for B2B, enterprise and fintech companies.

Funding 218

Funding Startup Seed Funding Los Angeles 218

Startup Professionals Musings

JULY 23, 2023

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 96

Startup Education Ideas Customer 96

Startup Professionals Musings

NOVEMBER 4, 2020

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 166

Startup Education Ideas Customer 166

Startup Professionals Musings

JULY 31, 2022

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. In the idea stage, get customers involved with an engaging contest. Shared leadership (member and customer led). Shared risks (open capital).

Organization 126

Organization Social Media Examples Customer 126

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. It should lead to higher conversion rates and happier customers.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Berkonomics

MAY 8, 2014

I am chairman of a company that, as I write this, is twelve years old and has not yet taken a dollar of outside investment. The company grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. How refreshing!

Company 166

Company Companies Writing Education 166

TechCrunch LA

APRIL 21, 2021

So in its first years of existence, Welcome Tech has focused on building out a platform that provides educational resources, information and services that “they need to thrive in a new country.” Big banks rush to back Greenwood, Killer Mike’s Atlanta-based digital bank for underrepresented customers. the company says.

Platform 299

Platform Resource Services Capital 299

Startup Professionals Musings

NOVEMBER 17, 2021

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Investment risk management.

Startup 99

Startup Social Media Study Guide 99

TechCrunch LA

AUGUST 1, 2019

Employee engagement and education. One of the clearest opportunities, especially for tech companies moving into areas with low levels of science, tech, engineering and math levels (STEM), is in education where it’s badly lacking in public schools. A brand’s strongest ambassadors are the people who work for it.

Boyle Heights 237

Boyle Heights Los Angeles Design Training 237

Southern California Edison Blog

NOVEMBER 3, 2021

Telecom carriers looking to stay competitive should continue strengthening their network infrastructure and adding greater flexibility to their service offerings to provide reliable and high-performance connectivity for their customers. Post-Pandemic Consumer Trends In The Telecom Industry. Increase Consumer Targeting.

Networking 98

Networking Layoffs Customer Custom 98

Startup Professionals Musings

NOVEMBER 7, 2018

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. I recommend realistic examples of cost savings and return-on-investment testimonials from early users.

Product 86

Product Marketing Education Examples 86

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Product 95

Product Case Study Customer Custom 95

Startup Professionals Musings

MAY 30, 2022

These only come with the proper training, investment in tools, and focus on customer relationships. Optimize the total customer experience. Successful second-stage companies often create an entire organization devoted to one-on-one relationships with their customers, not just customer service for exceptions.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

APRIL 16, 2021

Richard Branson’s adventurer escapades are legendary, and Steve Jobs made new product presentations an experience, as well as a sales pitch and an education. Great entrepreneurs remember that great design motivates and excites customers, often even more than function. Customers buy from people, not companies.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

FEBRUARY 4, 2019

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.

.Net 73

.Net Examples Customer Custom 73

socalTECH

OCTOBER 23, 2012

We sat down with TX Zhuo , who is heading up the firm's venture investments, about the fund and his path here after a recent stint at Eric Schmidt's Innovation Endeavors fund in Palo Alto. We are going to focus most of our investments in LA. We have four investments so far, two of which are public. What is Karlin Ventures?

Funding 253

Funding Startup Invest Commerce 253

socalTECH

DECEMBER 28, 2017

This morning, we have a contribution from investor and investment banker Peter Cowen of Sutton Capital Partners. Sutton Capital Partners is a technology investment banking firm and we are, investors in local SaaS/subscription companies and is well known as the host of the annual Recurring Revenue Conference.

Capital 124

Capital Southern California SaaS SoCal 124

Berkonomics

JANUARY 13, 2022

To celebrate with your customers, who worry over continuity and look to you for assurances that the transition will not negatively affect them. Take with you the best wishes from those in your past and build upon the education you received with this effort. Think about investments and tax efficiency. Take a long breath.

Writing 156

Writing Entrepreneur .Net Sales 156

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

TechCrunch LA

OCTOBER 22, 2018

Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. “Lime would have an opportunity to control the narrative, engage with the local community, and invest in Santa Monica. Educate them on the benefits, educate them on safety, and provide helmets.”

Santa Monica 221

Santa Monica Startup Technical Review Education 221

Startup Professionals Musings

APRIL 27, 2022

Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Startup 110

Startup Entrepreneur Capital Examples 110

Xconomy

JULY 14, 2016

Investing in affordable education and training at all levels of society would prepare people for meaningful work, and provide compensation that could help reduce social inequities and divisiveness. In Sweden, citizens and entrepreneurs gladly pay taxes because of all the personal and social benefits those taxes produce.

Entrepreneur 40

Entrepreneur Education Training Invest 40

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Both Sides of the Table

DECEMBER 26, 2010

Because if you’re truly that early / novel there’s a good chance that you’re too early and will spend lots of time / money educating the market. The “competition slide&# of your investment deck is such a great opportunity to talk about how you’re positioned (premium product vs. economical product?

Venture Capital 313

Venture Capital Slides Competition Education 313

Startup Professionals Musings

AUGUST 26, 2022

You may dream of developing a new silicon chip technology, but a bit of research should tell you that most disruptive solutions take billions in investment, and more time than you can afford for acceptance. Many of the business plans I see are built around a dream, with idealistic costs, margins, and customer demand.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

MAY 21, 2023

Negotiate an advance from a strategic partner or customer. Find a major customer, or a complimentary business, who sees such value in your idea that they are willing to give you an advance on royalty payments to complete your development. Another common example is exchanging equity for legal and accounting support.

Startup 106

Startup Capital Equity Funding 106

socalTECH

APRIL 5, 2017

We focus on digital transformation and customer experience. How is it you made it to $100M in revenues without outside investment? When you start doing that, you create an offering that can be purchased by more customers, and that becomes easier to maintain for us. What is LifeRay?

Diamond Bar 169

Diamond Bar Customer Custom Organization 169

Southern California Edison Blog

NOVEMBER 9, 2020

The education sector tends to have limited resources dedicated to IT investments which can make it challenging for schools to integrate the network technologies and keep up with the latest advancements. Even so, schools are increasingly relying on cloud computing to store and handle data in lieu of managing data on local servers.

Networking 79

Networking Cloud Computing Education Resource 79

Startup Professionals Musings

FEBRUARY 7, 2020

You can invest small amounts in someone else’s “can’t-fail” crowdfunding campaign, or support a friend, without jeopardizing your financial future. You will be surprised by how much you can learn about new trends and new opportunities in your industry from expert talks and investment groups. I want all my entrepreneurs to be winners.

Sample 126

Sample Entrepreneur Ideas Startup 126

socalTECH

JANUARY 22, 2010

The ad network--which announced a restructuring and buyout by an investment group led by founder Zac Brandenberg earlier this week--is now looking to court more major advertisers and large brands. The firm hopes those efforts will attract more of the big brand advertisers such as Citibank, DirecTV, and Blockbuster who are now its customers.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

socalTECH

APRIL 25, 2018

CampusLogic said it will use the new investment for product development, customer success, and sales and marketing. CampusLogic, which develops software tools to help streamline the management of student financial aid for schools, said Wednesday morning that it had raised $55M in a funding round from JMI Equity. READ MORE>>.

Equity 100

Equity Funding Tool Sales 100

Southern California Edison Blog

JUNE 26, 2019

Connected classroom technology can also help customize the learning experience for each student, making lessons more effective. Artificial intelligence in the educational field (AIEd for short) isn’t new. Connected Classrooms Require Ongoing Investment. Artificial Intelligence (AI). High-Speed Fiber Networks.

Artificial Inteligence 50

Artificial Inteligence Technology Education Networking 50

Both Sides of the Table

OCTOBER 22, 2015

Conventional wisdom says I shouldn’t tell you this because I invested in their main competitor, MakeSpace. Clutter is LA based and many of my friends invested. We will have two well-funded companies educating the market on why this market opportunity for the $24 billion US storage market is ripe for disruption.

Funding 150

Funding Competition Marketing Summary 150

Startup Professionals Musings

AUGUST 29, 2020

Negotiate an advance from a strategic partner or customer. Find a major customer, or a complimentary business, who sees such value in your idea that they are willing to give you an advance on royalty payments to complete your development. Another common example is exchanging equity for legal and accounting support.

Funding 174

Funding Startup Equity Examples 174