Remove Customer Remove Education Remove Invest Remove Metrics
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention.

Metrics 100
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Sales 147
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95
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7 Considerations For Setting Your Bottom Line Balance

Startup Professionals Musings

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” That’s a win-win business for the customer and the entrepreneur. The whole can be greater than the sum of the parts.

Startup 110
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How Great Entrepreneurs Spell Continuous Innovation

Startup Professionals Musings

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. Set milestones and meet them. Ownership. Value creation.

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10 Keys To Surviving From A Startup To An Enterprise

Startup Professionals Musings

These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Startup 97