article thumbnail

How I Invest

Both Sides of the Table

During the Q&A I was asked about how I make investment decisions in early-stage businesses. I know that sounds trite but it’s the best way I can describe my early-stage investments. If I don’t do both then it’s highly unlikely I will invest. I answered in the same way I always do so I thought I’d just write it publicly. “I

Invest 254
article thumbnail

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. initials take on meaning as follows: Zealots, disciples, and influencers.

Marketing 127
article thumbnail

Los Angeles investors and entrepreneurs launch PledgeLA, a diversity and inclusion program

TechCrunch LA

Demographics at funds and startups will also be under the microscope, since signatories have agreed to report on their composition by race, gender, age, sexual orientation, disability status, immigration status, veteran status, educational attainment, socioeconomic origin, tenure at a firm. for technology investment and corporate development.

article thumbnail

10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Sales 147
article thumbnail

How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. initials take on meaning as follows: Zealots, disciples, and influencers.

Media 95
article thumbnail

7 Considerations For Setting Your Bottom Line Balance

Startup Professionals Musings

How does any entrepreneur define the right balance, and then measure their performance against real metrics? A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Startup 110