Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. It should lead to higher conversion rates and happier customers.

Advertising 284

Advertising Invest RSS CPC 284

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

JUNE 8, 2020

in a funding round led by Octopus Ventures, and also which also included Experian Ventures, Cherry Tree Investments, Dig Ventures, Mucker Capital, Unlock Venture Partners, TechStars and Wavemaker Partners. What we do, is we take them from social media into a one-to-one relationship, via text, directly to their phone.

Content 124

Content Social Media Startup Artificial Inteligence 124

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

OCTOBER 20, 2019

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Shared leadership (member and customer led).

Organization 52

Organization Social Media Examples Customer 52

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. People don’t want to speak to customer service reps. Higher education.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

DECEMBER 31, 2018

Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn.

Examples 99

Examples IP Acquisition Social Media 99

Startup Professionals Musings

APRIL 22, 2015

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Shared leadership (member and customer led).

Startup 99

Startup Organization Social Media Customer 99

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

NOVEMBER 12, 2017

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Shared leadership (member and customer led).

Organization 57

Organization Social Media Customer Custom 57

Tech Zulu Event

SEPTEMBER 11, 2013

Its growth is pegged that on the thought that most businesses are yet to harness the social data revolution for their benefit. Its proprietary Concept Graph interprets social media chatter to discover actionable insights on users. The post GraphDive Closes $2M Equity Round | Sees 10x Growth appeared first on TechZulu.

Equity 65

Equity Social Media Google Tool 65

Startup Professionals Musings

MARCH 13, 2014

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Shared leadership (member and customer led).

Organization 93

Organization Social Media Customer Custom 93

Startup Professionals Musings

AUGUST 18, 2017

For example, if I don’t know you, and you didn’t sell your last company for $800 million, your story needs to educate me on why anyone would bet on you to succeed, and how you would reward me for success. Don’t forget that investors invest in people, more than ideas. The first secret is to know your audience before you pitch.

Social Media 58

Social Media Coach Invest Media 58

socalTECH

FEBRUARY 7, 2012

That's funding our new product, FanMix, which is a a social media tool. We have about 8500 customers there, but only a small percentage have built great communities that took off, and the rest floundered. That's why we built FanMix, to solve our own problem, and help our SocialEngine customers to promote their own sites.

Startup 242

Startup CTO Coach Blogging Social Media 242

Startup Professionals Musings

JANUARY 25, 2017

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 58

Startup Education Ideas Customer 58

SoCal CTO

MARCH 5, 2007

Common revenue streams are consulting, training, support, customization, upgraded versions for corporate applications, etc. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

socalTECH

AUGUST 7, 2014

Bryce Maddock: TaskUs is the best provider in the world of customer care and back office services for emerging growth companies. Customer care, obviously, is emails, phone calls, and customer service back office services. I had worked a year in investment banking, and Jasper was out of USC.

Startup 231

Startup Technology Outsource Santa Monica 231

InfoChachkie

NOVEMBER 3, 2014

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Social media activities require professional effort and time, so beware the hidden costs. Engage your audience with social media. Beware of no-cost and low-cost marketing.

Social Media 93

Social Media Content Startup Web 93

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 64

SEO Advertising Conference Social Media 64

Startup Professionals Musings

OCTOBER 5, 2018

Most young people who are completing their educational degree today think they will have learned all they need for their career ahead. The facts, as well as what motivates your peers, customers, and business leaders are changing daily. Make the investment. The most important thing you can learn in college today is how to learn.

Examples 85

Examples Social Media Competition Guide 85

Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). Subtle differences don’t usually attract investors or customers.

Ideas 55

Ideas Snapchat Social Media Entrepreneur 55

Startup Professionals Musings

JULY 8, 2014

Investors tell me that they invest in people more than the idea. Customers buy from people, not from a company, at least at early startup stages. Every product or service has specific attributes that are important to key customers, like integrity and trust, or customer focus. Enchant your customers.

Startup 98

Startup Tips Customer Custom 98

Both Sides of the Table

AUGUST 27, 2012

1) has escaped the attention of the major Internet companies, which are better run than ever before; (2) is capable of being launched and proven out for ~$5M, the typical seed plus series A investment; and. (3) Enter social media and its importance as a traffic source. How many ideas like that are left?” ” My 3.5

Technical Review 299

Technical Review Venture Capital Yammer Google 299

socalTECH

NOVEMBER 30, 2009

What kinds of customers are using your service? Daniel Scalisi: We've got many nationally recognized organizations, including the Children's Miracle Network, the National Breast Cancer Association, the Humane Society, which are just a few of our customers. We've gotten over 80 paying customers in our five months we've been deployed.

Mobile 162

Mobile Web Startup Customer 162

Startup Professionals Musings

JUNE 5, 2014

Sponsored by VISA Business With all the new technology available today for video conferencing, interactive social media, and webinars, you may think that travel is no longer a requirement for starting a small business. With all the ads vying to get your customers’ attention, it’s hard to stand out. You would be wrong.

Startup 100

Startup Tips Mentor Conference 100

Both Sides of the Table

APRIL 23, 2011

One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. Are you thematic in your investing or entrepreneur focused? (11:40-14:15). In 2003 one of their first investments was Qiigo, Mike Yavondite’s company.

Capital 265

Capital Venture Capital Veoh Startup 265

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 40

SEO Advertising Conference Social Media 40

InfoChachkie

OCTOBER 24, 2011

Marketing is free or cheap because of social media. If your adVenture does not receive funding and you are unable to operate on customer revenue, then the Darwinian world of business (as described in Competing From The Fringe ) is trying very hard to tell you something – be sure to listen. Basically, everything is free.

Company 257

Company Companies Startup Study 257

Startup Professionals Musings

AUGUST 31, 2010

By Adam Hoeksema According to a report distributed by the Angel Capital Education Foundation , total startup funding from venture capital funds, state funds, and angel investors totals approximately $20.8 One strategy may be to utilize search engine traffic to bring in customers. billion annually. Have a game plan.

Funding 90

Funding Startup Blogging Invest 90

Startup Professionals Musings

JUNE 2, 2011

This move is indicative of the possibility that the traditional ways of going about making a living through a college education, an entry-level position at a firm, and steady promotion through the ranks is a dead model. Print advertising is expensive, but social media is free. Customer service is free.

Startup 92

Startup Capital Blogging Ideas 92

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". Your customer blog probably won''t morph into an international bestseller.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Tech Zulu Event

JANUARY 26, 2016

As social media becomes a platform for online extremists, valid questions regarding freedom of speech, monitoring and censorship have arisen. The industry will continue to invest heavily in educating people and convincing them to try internet security products (free versions & life-time trials). The large U.S.

Commerce 40

Commerce Mobile Technical Review Google 40

Tech Zulu Event

AUGUST 13, 2010

Bootstrapping Marketing Strategy, social media marketing, web applications. . Stop Listening to Your Customers. A common assumption among startup entrepreneurs is that listening to potential customers is the best. Entrepreneurism / Monetization Customers, research, startups. . Entrepreneurism / Monetization.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Startup Professionals Musings

NOVEMBER 17, 2021

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Startup 99

Startup Social Media Study Guide 99

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". Your customer blog probably won''t morph into an international bestseller.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133