Customer Education Invest Writing 
Berkonomics
DECEMBER 31, 2020
I was chairman of a company that, for twelve years never took a dollar of outside investment. A company like this grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. The effort to write a grant request is not trivial. How refreshing!
Berkonomics
MAY 8, 2014
I am chairman of a company that, as I write this, is twelve years old and has not yet taken a dollar of outside investment. The company grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. How refreshing!
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Berkonomics
JANUARY 13, 2022
To celebrate with your customers, who worry over continuity and look to you for assurances that the transition will not negatively affect them. Take with you the best wishes from those in your past and build upon the education you received with this effort. Write a book. Think about investments and tax efficiency.
Startup Professionals Musings
AUGUST 26, 2022
Most business advisors I know will say that writing a business plan is the first step to starting your own business, but I believe that a better first step is to do a self-analysis of your real drivers, strengths, and assumptions before committing to this lifestyle. Assess your own resources as well as funding sources.
Startup Professionals Musings
FEBRUARY 4, 2019
If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.
Both Sides of the Table
FEBRUARY 9, 2014
You need a great concept in which you will build something that is truly unique and that will be valued by your customers. I only say that because after years as a VC I can always tell when my peer group invested in something because “it seemed like it would make money” versus when they invested out of passion.
Berkonomics
OCTOBER 8, 2015
To celebrate with your customers, who worry over continuity and look to you for assurances that the transition will not negatively affect them. Take with you the best wishes from those in your past, and build upon the education you received with this effort. Write a book; I did. Think about investments and tax efficiency.
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