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Magnite Acquires SpotX For $1.17 Billion

socalTECH

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

“ We were targeted to a small number of very premier customers. “ 2020 was a blowout year… People needed an interactive streaming platform that they could spin up quickly that they could launch on their website.” Sales, Sony Music Entertainment, in a statement. .

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Fans.lu Ties With Game Development Organization

socalTECH

is the brainchild of David Padula, Derek Padula, and Dave Delaney, who have created a platform to help developers monetize their games through merchandise sales. David Padula has served at Activision and Paramount Pictures; Derek Padula has worked as a game designer at Electronic Arts, Activision, and Seven Studios. READ MORE>>.

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FabFitFun raises $80 million for its growing lifestyle brand

TechCrunch LA

In a statement the company said the new financing would be used to expand FabFitFun membership offerings and consolidate its position as a marketing partner and platform for brands. For brands, the pitch is a new way to find customers and engage with them. ”