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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom

Custom Customer Advertising SEM

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

FEBRUARY 7, 2013

And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in.

CTO Coach

CTO Coach Google CTO Hire Yammer

Pour And Stir II – Managing Your Cost Per Customer

Announcing a Deal I’ve Wanted to Talk About for a Year

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