Tech Zulu Event

JULY 31, 2013

01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01%

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Tech Zulu Event

NOVEMBER 6, 2012

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. IMVU wasted time and money building stuff that did not drive sales.

Customer 72

Customer Custom Blogging Startup 72

InfoChachkie

MARCH 1, 2012

Your startup should strive to offer as much value to its customers as possible. It is seldom prudent to denude your value prop in the hopes of later generating incremental revenue through subsequent sales. They were willing to forego the Quick Buck in order to focus on honing their talents in the studio. Book Verdict.

Tips 259

Tips Startup Entrepreneur Product 259

InfoChachkie

AUGUST 4, 2014

After finishing Mr. Thompson''s jaded take on the travel industry, I wondered if there was a travel company that bucked his stereotypes and properly balanced making bold destinations accessible while respecting the unspoiled resources and culture that made the locales interesting in the first place.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

InfoChachkie

SEPTEMBER 1, 2011

I suggest you check out both the video and Seth’s entertaining depiction below. Fast forward to Socialstay, my current mobile start up which allows guest centric venues (hotels, conferences, dorms, etc…) to build and deploy custom mobile apps. Below is a guest post in which Seth tells the story in written form.

Marketing 230

Marketing Conference Startup Santa Barbara 230