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How Fair, Scott Painter's New Startup, Is Creating A New Model For Car Ownership

socalTECH

Can getting a car be as easy as opening up an app, scanning your driver's license, and inputting your credit card? Fair (www.fair.com), the latest startup by serial entrepreneur Scott Painter , does just that, letting users shop for a car, get approved, and pay for a car through a month-to-month payment--with no long term committment.

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What Mattered In 2010: Scott Painter, TrueCar

socalTECH

We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. At a more simple level, what Steve Jobs and the iPad has done, has totally changed how we as a business communicate with our customers.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. Customer Acquisition. On measurement.

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Beware of Ballers on a Budget

Both Sides of the Table

I researched the pricing of the car at TrueCar – not because we’re an investor – but because it gives you complete price transparency over what other people in your area paid for a car. The ones who lease expensive cars to look like they made made it while they rack up credit card bills. As many air bags as possible.

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Interview with Jeff Zwelling, Convertro

socalTECH

Every so often--particularly in Southern California--you run into a serial entrepreneur, with multiple successes and great track record-- yet, who very few people are aware of. That's important, because it allows marketers to re-invest and give credit to that marketing event, so they can buy more of it and get more customers.

Startup 210
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Bolstering the Partner Ranks at GRP

Both Sides of the Table

He had joined a young startup in LA called HauteLook and was interested in getting to know the local tech community. He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. Approachable.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We were talking about a company, Factual (disclosure my firm is an investor), which was founded by one of LA’s most talented Internet entrepreneurs, Gil Elbaz , who as co-founder of Applied Semantics (purchased by pre-IPO Google for $102 million and now Google AdSense) is responsible for a large portion of the Internet’s monetization.