Customer Equity Sales Slides 
Startup Professionals Musings
AUGUST 27, 2012
A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Here are the ten slides you need: Problem and market need. Here is how and why it works, including a customer-centric quantification of the benefits. Explain how you will make money and who pays you (real customer).
Startup Professionals Musings
MAY 19, 2010
A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Most advisors will tell you to write the business plan first (20-30 pages), then distill the key points into a set of Microsoft PowerPoint slides for standup presentations to potential investors. Marketing, sales, and partners.
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Startup Professionals Musings
AUGUST 7, 2015
When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In reality, they need a separate pitch about the business, carrying over only a slide or two about the solution. These don’t get funded, nor bought by customers.
Startup Professionals Musings
FEBRUARY 13, 2016
As a startup advisor and investor, I recommend a pitch deck with about 10 slides backed up with a written business plan of approximately 20 pages, both containing quantified answers to the following key questions. Investors want to hear about customers with money who have a painful problem that you can solve now.
Both Sides of the Table
NOVEMBER 19, 2009
Your head of sales thinks she should fire somebody. You’re sales person is getting blocked by the CTO who says she shouldn’t go above him but the CTO isn’t approving the deal. He would have found somebody technical and inspired that individual to work for equity or deferred payment. I said that was my point.
Startup Professionals Musings
JULY 27, 2018
Unfortunately, customers look for value in solving their problem, and new technologies alone scare them, so these solutions don’t get bought by customers, or funded. Certainly a slide or two needs to carry over describing the product and features at a high level. Customized marketing strategy and realistic sales plans. “If
Both Sides of the Table
MARCH 21, 2010
As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. I’ve already made clear that I think raising equity from “strategic money&# is an oxymoron. million in sales.
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