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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Invariably your first efforts at product won’t quite hit the mark – and this is OK. I’m going to set up the framework today and in future posts I’ll drill down into each area.

Sales 393
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379