Remove Customer Remove High Tech Remove SaaS
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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. I'd say the biggest lesson I learned is that entrepreneurs need to have more contact with their customers and consumers upfront to build a better assessment of needs and priorities.

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Startups Are A Remix

InfoChachkie

Ironically, studies have shown that the majority of value associated with high-tech innovations involve unique advancements in non-product areas, such as: pricing (SaaS subscriptions vs. licensing), delivery (downloads vs. retail) and customer experience (Apple vs. Microsoft). smaller, faster, cheaper, lighter, etc.)

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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. We'll be posting these throughout the next two weeks.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. You’re a tech guy. I was a guy who had built 2 SaaS companies and had sold to and worked for Salesforce.com.

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Interview with Nick Hedges, MomentFeed

socalTECH

We caught up with Nick--who is a veteran of the area's high tech industry, most recently serving as CEO of Velocify--to get the latest on MomentFeed, which provides services to multi-brand, location businesses. We also started offering up some aspects of our software for free to help our customers thrive in COVID.

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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. Those are just two examples of the customers we well directly to.

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Success, Santa Barbara Style: Patagonian Sexwax With A Side Order of UGGS

InfoChachkie

Santa Barbara has become a high-tech startup mecca, rivaling cities many times its size. A decade later, Standup Paddle Sports has become a leading SUP brand, serving customers globally. According to Rob, "The thing about creating a lifestyle business in Santa Barbara, is that the lifestyle here isn't cheap.