Customer, IBM, Media and Social Media - Southern California Tech Central

Fan Appz Launches Social Media Marketing Product

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. and also served at IBM and other companies. READ MORE>>.

Social Media

Social Media Media Marketing Product

Fan Appz Launch Social Media Marketing Product

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. and also served at IBM and other companies. READ MORE>>.

Social Media

Social Media Media Marketing Product

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media

Social Media Media Marketing Resource

The Social Media Rules of Engagement

Eric Greenspan

MAY 9, 2013

About me: I’m a dad, a social research marketer, customer service champion, closet chef, TEDster. I began my career at IBM and over the past 20 years have built several companies from the “third bedroom” that all have one thing in common: “mind blowing customer service!”

Social Media

Social Media Media IBM IBM

Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media

Social Media Media Marketing Startup

5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media

Media Marketing Social Media Resource

5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media

Media Social Media Marketing Resource

5 Steps To Locking In The Right New Venture Partner

Startup Professionals Musings

NOVEMBER 9, 2022

This will facilitate the expansion of battery charging and support facilities, and ultimately create more customers and growth for the whole industry, including Tesla. Another partnering model example is the IBM Watson Group $1 billion investment to share cloud-based development and super-computing tools. Not everything will work.

IBM

IBM IBM Startup Examples

7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

FEBRUARY 19, 2023

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development.

Marketing

Marketing Startup Search Engine Optimization Ideas

7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

MAY 23, 2020

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development.

Search Engine Optimization

Search Engine Optimization Ideas Startup Customer

6 Startup Challenges That Can Be Mitigated With Focus

Startup Professionals Musings

JANUARY 6, 2023

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup

Startup IBM IBM Social Media

Practice The Art Of The Pivot Before The Next Crisis

Startup Professionals Musings

AUGUST 7, 2022

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Reinvent the vision for change.

Course

Course IBM IBM Social Media

6 Reasons Why More Is Not Better In Your Next Startup

Startup Professionals Musings

APRIL 11, 2020

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup

Startup IBM IBM Social Media

5 Strategies For Startup Partnering To Win Long Term

Startup Professionals Musings

FEBRUARY 14, 2020

This will facilitate the expansion of battery charging and support facilities, and ultimately create more customers and growth for the whole industry, including Tesla. Another partnering model example is the IBM Watson Group $1 billion investment to share cloud-based development and super-computing tools. Not everything will work.

Startup

Startup IBM IBM Examples

7 Keys To Being An Exceptional Business Leader Today

Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Set goals and celebrate progress and results.

Mentor

Mentor IBM IBM Social Media

6 Market Environments Where Execution Trumps Planning

Startup Professionals Musings

JANUARY 13, 2021

There is no substitute for talking to customers, analyzing your competition, and honing your solution to meet a target market segment. You already have a large and loyal customer base. Some customers are so loyal that they will follow you anywhere. In fact, you probably won’t get it right the first time anyway.

Marketing

Marketing Demand IBM IBM

Welcome To The New Wave Of Opportunities And Startups

Startup Professionals Musings

JUNE 12, 2022

My friends who “grew up” with lifetime careers in General Motors, Exxon Mobil, or even IBM, are now often too embarrassed to even mention it. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. On the other hand, everyone wants to be an entrepreneur.

Startup

Startup Artificial Inteligence Entrepreneur Offshore

7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

APRIL 24, 2019

You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. At the very least, big brands like IBM and McDonalds still take decades to achieve influence, whereas people have become influencers with only a few months of work.

Customer

Customer Custom IBM IBM

8 Keys To Migration From A Consultant To A Freelancer

Startup Professionals Musings

FEBRUARY 23, 2018

I learned this the hard way, when I left IBM a few years ago to share what I had learned with the exciting world of startups in Silicon Valley. Use social media for more visibility. Treat every business as a customer, not a client. Adopt a project-based revenue model with metrics.

Social Media

Social Media Software Review Customer Custom

How To Change The Course Of Your Business Gracefully

Startup Professionals Musings

NOVEMBER 3, 2019

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Reinvent the vision for change.

Course

Course IBM IBM Social Media

7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

SEPTEMBER 21, 2015

For example, think of all the specialized social-media sites that allow the use of your Facebook or Twitter credentials, instead of forcing a new one. That’s a win-win-win deal, since the ease-of-use attracts more people to the new site, it enhances the Facebook brand, and it simplifies the customer interaction.

Startup

Startup Customer Custom IBM

5 Steps To Finding A Partnership For Your Startup

Startup Professionals Musings

OCTOBER 14, 2015

This will facilitate the expansion of battery charging and support facilities, and ultimately create more customers and growth for the whole industry, including Tesla. Another new partnering model is the IBM Watson Group $1 billion investment to share cloud-based development and super-computing tools. Not everything will work.

Startup

Startup IBM IBM Examples

Realistic Entrprenuers Guide to Venture Capital

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital

Venture Capital Guide CTO Coach Southern California

Map of VC Investments

SoCal CTO

MARCH 9, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital

Venture Capital Invest CTO Coach Southern California

Open Source Business Model

SoCal CTO

MARCH 5, 2007

One of his companies - Gluecode - was sold to IBM for a pretty good price. Common revenue streams are consulting, training, support, customization, upgraded versions for corporate applications, etc. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Southern California

Southern California CTO Coach CTO Hire Social Media

Kevin Federline Search Engine

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

8 Ways the Internet has Changed Software Marketing

SoCal CTO

MARCH 13, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Software

5 Ways To Give Now For A Future Competitive Advantage

Startup Professionals Musings

FEBRUARY 25, 2018

This will facilitate the expansion of battery charging and support facilities, and ultimately create more customers and growth for the whole industry, including Tesla. Another partnering model example is the IBM Watson Group $1 billion investment to share cloud-based development and super-computing tools. Not everything will work.

Competition

Competition IBM IBM Startup

Google Maps Mobile

SoCal CTO

FEBRUARY 28, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Google

Google Mobile CTO Coach Southern California

Interesting Model for University President

SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Startup

About this Blog

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Blogging

Blogging CTO Coach Southern California CTO Hire

Future Business Growth Drives A New Partner Paradigm

Startup Professionals Musings

OCTOBER 3, 2014

This will facilitate the expansion of battery charging and support facilities, and ultimately create more customers and growth for the whole industry, including Tesla. Another new partnering model is the IBM Watson Group $1 billion investment to share cloud-based development and super-computing tools. Not everything will work.

IBM

IBM IBM Startup Examples

Startups Who Hide Early Work Only Fool Themselves

Startup Professionals Musings

AUGUST 21, 2014

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development.

Startup

Startup Search Engine Optimization Ideas Customer

New Entrepreneurs Are Rebuilding Our Business Engine

Startup Professionals Musings

SEPTEMBER 9, 2019

My friends who “grew up” with lifetime careers in General Motors, Exxon Mobil, or even IBM, are now often too embarrassed to even mention it. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. On the other hand, everyone wants to be an entrepreneur.

Entrepreneur

Entrepreneur Offshore Technical Review Outsource

Entreprenuer Network

SoCal CTO

MARCH 1, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Networking

Networking CTO Coach Southern California CTO Hire

Finding Good Developers in Los Angeles?

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Los Angeles

Los Angeles CTO Hire CTO Coach Develop

Why Entrepreneurs Need To Keep Their Business Focused

Startup Professionals Musings

MAY 27, 2017

Unfortunately, often the result is potential customers who are confused, the limited resources of your business are spread too thin, and customers and investors look elsewhere for a better fit. Customers want a solution from you, not many. Your team, customers, and investors will all be confused with your lack of focus.

Entrepreneur

Entrepreneur Competition Customer Custom

MyShape Article - Analyst Misses the Point

SoCal CTO

MARCH 12, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

MyShape

MyShape CTO Coach Southern California CTO Hire

Stanford Podcasts - eHarmony - Greg Waldorf

SoCal CTO

FEBRUARY 27, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

eHarmony

eHarmony CTO Coach CTO Hire Southern California

Challenge of Predicting Winners

SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

A Different Kind of Incubator - The Hive

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Incubator

Incubator CTO Coach Southern California CTO Hire

Where LinkedIn Works for Me

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

Innovation and Geography

SoCal CTO

FEBRUARY 20, 2007

LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

Time Rich, Time Poor and Apple

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

Fan Appz Launches Social Media Marketing Product

Fan Appz Launch Social Media Marketing Product

Trending Sources

Social Media Marketing Should Not Be Used Alone Today

The Social Media Rules of Engagement

Don’t Limit Your Startup Marketing To Social Media

5 Steps To Effective Marketing With Converged Media

5 Steps to Successful Marketing With Multiple Media

5 Steps To Locking In The Right New Venture Partner

7 Incentives For Testing Your Startup Marketing Early

7 Reasons To Avoid Stealth Mode For Your New Venture

6 Startup Challenges That Can Be Mitigated With Focus

Practice The Art Of The Pivot Before The Next Crisis

6 Reasons Why More Is Not Better In Your Next Startup

5 Strategies For Startup Partnering To Win Long Term

7 Keys To Being An Exceptional Business Leader Today

6 Market Environments Where Execution Trumps Planning

Welcome To The New Wave Of Opportunities And Startups

7 Strategies For Brand Leadership Through Influencers

8 Keys To Migration From A Consultant To A Freelancer

How To Change The Course Of Your Business Gracefully

7 Reasons Smart Startups Establish 'Coopetition'

5 Steps To Finding A Partnership For Your Startup

Realistic Entrprenuers Guide to Venture Capital

Map of VC Investments

Open Source Business Model

Kevin Federline Search Engine

8 Ways the Internet has Changed Software Marketing

5 Ways To Give Now For A Future Competitive Advantage

Google Maps Mobile

Interesting Model for University President

About this Blog

Future Business Growth Drives A New Partner Paradigm

Startups Who Hide Early Work Only Fool Themselves

New Entrepreneurs Are Rebuilding Our Business Engine

Entreprenuer Network

Finding Good Developers in Los Angeles?

Why Entrepreneurs Need To Keep Their Business Focused

MyShape Article - Analyst Misses the Point

Stanford Podcasts - eHarmony - Greg Waldorf

Challenge of Predicting Winners

A Different Kind of Incubator - The Hive

Where LinkedIn Works for Me

Innovation and Geography

Time Rich, Time Poor and Apple

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