Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. These give good customer connection and SEO.

Social Media 103

Social Media Media Marketing Startup 103

TechCrunch LA

JUNE 28, 2018

While Google just launched its LA hub, Microsoft has operated a cloud region in Southern California for a while, and started wooing Hollywood last year at the National Association of Broadcasters conference, according to Tad Brockway, a general manager for Azure’s storage and media business. We open these doorways.”

Hollywood 254

Hollywood Cloud Computing Netflix Google 254

Startup Professionals Musings

FEBRUARY 19, 2023

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

MAY 23, 2020

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development.

Search Engine Optimization 174

Search Engine Optimization Ideas Startup Custom 174

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. These give good customer connection and SEO.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

JANUARY 6, 2023

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup 114

Startup IBM IBM Social Media 114

Startup Professionals Musings

FEBRUARY 14, 2020

This will facilitate the expansion of battery charging and support facilities, and ultimately create more customers and growth for the whole industry, including Tesla. Another partnering model example is the IBM Watson Group $1 billion investment to share cloud-based development and super-computing tools. Not everything will work.

Startup 124

Startup IBM IBM Examples 124

Startup Professionals Musings

AUGUST 7, 2022

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Reinvent the vision for change.

Course 127

Course IBM IBM Social Media 127

Startup Professionals Musings

APRIL 11, 2020

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup 169

Startup IBM IBM Social Media 169

Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Set goals and celebrate progress and results.

Mentor 145

Mentor IBM IBM Social Media 145

Startup Professionals Musings

JANUARY 13, 2021

There is no substitute for talking to customers, analyzing your competition, and honing your solution to meet a target market segment. You already have a large and loyal customer base. Some customers are so loyal that they will follow you anywhere. In fact, you probably won’t get it right the first time anyway.

Marketing 138

Marketing Demand IBM IBM 138

Startup Professionals Musings

JUNE 12, 2022

My friends who “grew up” with lifetime careers in General Motors, Exxon Mobil, or even IBM, are now often too embarrassed to even mention it. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. On the other hand, everyone wants to be an entrepreneur.

Startup 126

Startup Artificial Inteligence Entrepreneur Offshore 126

Tech Zulu Event

JUNE 25, 2015

Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

Startup Professionals Musings

APRIL 24, 2019

You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. At the very least, big brands like IBM and McDonalds still take decades to achieve influence, whereas people have become influencers with only a few months of work.

Custom 93

Custom Customer IBM IBM 93

Startup Professionals Musings

OCTOBER 14, 2015

This will facilitate the expansion of battery charging and support facilities, and ultimately create more customers and growth for the whole industry, including Tesla. Another new partnering model is the IBM Watson Group $1 billion investment to share cloud-based development and super-computing tools. Not everything will work.

Startup 100

Startup IBM IBM Examples 100

socalTECH

APRIL 2, 2014

I was at PowerBar, the energy bar company which was acquired by Nestle, and then I went on to marketing analytics companies, including Nielsen Catalina, and most recently Buddy Media, which was acquired by Salesforce. It''s a perfect opportunity for data geeks in marketing and the business side to get information on customers in real time.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

SEPTEMBER 21, 2015

For example, think of all the specialized social-media sites that allow the use of your Facebook or Twitter credentials, instead of forcing a new one. That’s a win-win-win deal, since the ease-of-use attracts more people to the new site, it enhances the Facebook brand, and it simplifies the customer interaction.

Startup 102

Startup Custom Customer IBM 102

Startup Professionals Musings

NOVEMBER 3, 2019

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Reinvent the vision for change.

Course 85

Course IBM IBM Social Media 85

Startup Professionals Musings

FEBRUARY 25, 2018

This will facilitate the expansion of battery charging and support facilities, and ultimately create more customers and growth for the whole industry, including Tesla. Another partnering model example is the IBM Watson Group $1 billion investment to share cloud-based development and super-computing tools. Not everything will work.

Competition 60

Competition IBM IBM Startup 60

Startup Professionals Musings

AUGUST 21, 2014

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development.

Startup 101

Startup Search Engine Optimization Ideas Custom 101

Startup Professionals Musings

OCTOBER 3, 2014

This will facilitate the expansion of battery charging and support facilities, and ultimately create more customers and growth for the whole industry, including Tesla. Another new partnering model is the IBM Watson Group $1 billion investment to share cloud-based development and super-computing tools. Not everything will work.

IBM 100

IBM IBM Startup Examples 100

Startup Professionals Musings

MAY 27, 2017

Unfortunately, often the result is potential customers who are confused, the limited resources of your business are spread too thin, and customers and investors look elsewhere for a better fit. Customers want a solution from you, not many. Your team, customers, and investors will all be confused with your lack of focus.

Entrepreneur 63

Entrepreneur Competition Custom Customer 63

Startup Professionals Musings

FEBRUARY 23, 2018

I learned this the hard way, when I left IBM a few years ago to share what I had learned with the exciting world of startups in Silicon Valley. Use social media for more visibility. Treat every business as a customer, not a client. Adopt a project-based revenue model with metrics.

Social Media 56

Social Media Software Review Custom Customer 56

Startup Professionals Musings

APRIL 13, 2016

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development.

Startup 60

Startup Search Engine Optimization Ideas Custom 60

Startup Professionals Musings

SEPTEMBER 9, 2019

My friends who “grew up” with lifetime careers in General Motors, Exxon Mobil, or even IBM, are now often too embarrassed to even mention it. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. On the other hand, everyone wants to be an entrepreneur.

Entrepreneur 87

Entrepreneur Offshore Technical Review Outsource 87

InfoChachkie

OCTOBER 24, 2011

Marketing is free or cheap because of social media. If your adVenture does not receive funding and you are unable to operate on customer revenue, then the Darwinian world of business (as described in Competing From The Fringe ) is trying very hard to tell you something – be sure to listen. Basically, everything is free.

Company 257

Company Companies Startup Study 257

Startup Professionals Musings

DECEMBER 17, 2014

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup 105

Startup Entrepreneur IBM IBM 105

socalTECH

JULY 15, 2015

However, our customers, even with Concur, find those solutions didn't meet all of their needs. We gained quite a number of customers very rapidly, and have 60 percent of the global top 100 legal firms in the world now using our system. Chrome River is picking up a number of those customers.

Software 100

Software Report Startup IBM 100

socalTECH

MARCH 31, 2014

We''re rolling it out to finance and Wall Street, monitoring thousands of sources of continuously changing information, such as news, social media, internal email systems, and analyzing specific, material conditions that our customers are looking for. We grew that up, and did very well, and eventually sold it to IBM.

Orange County 245

Orange County Startup News IBM 245

Startup Professionals Musings

MAY 13, 2015

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Reinvent the vision for change.

Startup 102

Startup Course IBM IBM 102

SoCal CTO

MARCH 5, 2007

One of his companies - Gluecode - was sold to IBM for a pretty good price. Common revenue streams are consulting, training, support, customization, upgraded versions for corporate applications, etc. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

socalTECH

MARCH 8, 2013

IBM has shared ideas with us, EMC, Microsoft, and a whole raft of other major companies are working closely with us now. On the customer side, we have companies like Samsung, GE, Kaiser Permanente, Accenture. Clearly, globally, data is coming out of the explosion of cloud, mobile, social media, and healthcare areas.

Incubator 208

Incubator Startup CTO Hire Ideas 208

Startup Professionals Musings

NOVEMBER 29, 2017

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Reinvent the vision for change.

Course 59

Course IBM IBM Social Media 59

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

Startup Professionals Musings

FEBRUARY 20, 2016

If we build a great product, customers will find it and us. Great companies, like Apple or IBM, have a large customer base and quality products, so new technology along the same lines will be found. Keep innovations in stealth mode until ready to ship.

Startup 58

Startup Resource Entrepreneur Ideas 58

SoCal CTO

MARCH 9, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

Startup Professionals Musings

APRIL 4, 2014

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Reinvent the vision for change.

Entrepreneur 98

Entrepreneur Course IBM IBM 98