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Interview with Eric Frankel, StarGreetz

socalTECH

For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? It literally lets them talk to their customers in a never-before way, on a one-on-one basis. Based on those three inspirations, I wanted to build a company that allows brands and celebrities to speak to their customer in a unique manner.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). In 2008, he founded StackOverflow , and it has become the foundation for a question and answer platform called StackExchange. Lesson: You dn’t want your customers to feel locked into using your software. Marketing materials.

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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. No cookies for guessing which reason they use to market to us.

Guide 293
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Interview: Seth Epstein of SocialStay

InfoChachkie

Value Prop Twitter Style : SocialStay is: "An easy to set up & manage mobile platform designed for the hospitality industry. To what extent have you been able to leverage your experiences as a brand marketer to effectively address the differing concerns of these constituents, without utterly confusing your message?

Startup 233
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Top 30 Startup Posts for July 2010

SoCal CTO

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. Interesting patterns emerged: Everyone makes the same classes of error. That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com.

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