Remove Customer Remove Mobile Remove Snapchat Remove Writing
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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

Thus begins Snapchat and why you don’t get it. Snapchat will be used for both like the Internet (and TV) are. I just need to break you of the idea that Snapchat is for one thing – it is not. But since Snapchat uses the frequency above your hearing range it’s nearly impossible to “get” without help.

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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. Think of web vs. mobile. I’ve sat on ad tech boards with board members who clearly knew little about impressions, fill rates, CTRs, RTB, eCPMs or the difficulties & opportunities of embedded mobile SDKs vs. HTML5.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. Simply write a great book? What about mobile?

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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. Why Exclusivity Matters to Your Customers or Business Development Partners.

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Flying With A Wounded Wing: Why Twitter Still Has More Than A Chance

Tech Zulu Event

As I sit here writing this, I can’t help but think how excited I am about our future. What made Twitter unique was the infrastructure and psychology that coincided with the rise of mobile text messaging. In fact, Twitter was one of the first mobile social media platforms. Dear Twitter, I have always loved you and I always will.