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SEM

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer

Customer Custom Advertising SEM

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). It is Blockbuster video in the dawn of Netflix. What price will your customer ultimately accept?

Startup

Startup Marketing Study SEO

Pour And Stir II – Managing Your Cost Per Customer

How to Decrease the Odds That Your Startup Fails

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