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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Driving Purchase Decisions in the Social Media Era. See [link] (more)

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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era.

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The Digital Data Revolution

SoCal Tech Calendar

Data mining and analyzing large data sets-so-called big data-is becoming a competitive advantage, creating productivity growth, innovation, and consumer value in both B2B and B2C worlds. The increasing availability and granularity of information about customers will create opportunities, but is also disruptive and raises privacy concerns.

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Video Games Industry 2009: New Opportunities

SoCal Tech Calendar

Thursday, February 26, 2009 -- "Video Games Industry 2009: New Opportunities" TCOSC. The question is not whether there is an opportunity in the video game space; rather, the issue is which one to choose. This Panel of gaming media, operational and development experts will share their views on the industry's evolution.